| Costco |
| Wednesday, 25 August 2010 | |
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The organic carrots in
our refrigerator came from a local farmer's market. The tuna cans in our pantry
contain troll-caught albacore from a fisherman we know and trust. And the beef
in our freezer was raised on a local farm where the grass-fed cattle lead good
lives and have so I am told, “only one bad day.” We like to cook so we
don't buy a lot of prepared or processed foods. And we like to think of
ourselves as socially responsible shoppers so we think about issues like living
wages for the people who handle our food and the environmental impact of what
we eat. So it may come as a surprise to some people to learn our little secret. Look deeper in the
pantry or the 'fridge and you're likely to find bottles and bags with a
tell-tale Kirkland Signature label revealing the fact that yes, we shop at
Costco. That's right, the big, warehouse store where processed food is sold by
the ton. Is there some inherent contradiction here? I don't think so. We always
look for the highest quality product at the best price and sometimes, that
search leads us to Costco. Costco, which opened
its first warehouse store on Fourth Avenue South in Seattle on September 15,
1983, now has 325 stores in the United States and some 443 stores worldwide.
About 44 million people have a Costco card in their pocket and together, they
spent almost 43 million dollars last year. Interestingly, that's more than
their chief rival, SAM'S CLUB, which operates about 25 % more stores. SAM'S is
a business segment of Wal-Mart, which with 253 million in sales is the largest
retailer in the world. Compared to Wal-Mart,
you could say that Costco is just a Mom and Pop operation. Pop in this case
would be President and CEO, Director Jim Sinegal, who has been with the company
since the beginning. I asked him how Costco managed to stay on top even though
it has a reputation for treating its employees better than the rival Warehouse
stores. “Our business is all
about selling great quality merchandise at a great price,” he said. “And we can
do that because we have great people working for us. Having good employees and
paying them good wages is just part of the package.” Costco pays very good
wages indeed. The average Costco worker earns roughly three times what a worker
at Wal-Mart earns. They enjoy good health care benefits too. So not
surprisingly, they stay with the company longer than employees at other retail
giants do. And as a result, Costco labor costs are only about half as high as
Wal-Mart's. “It's not altruism,”
insists Sinegal. “We view it from the standpoint of: How can you afford not to
take care of your employees?” Presumably, better pay and benefits translate
into greater productivity. “It's just good business. I mean, we could have all
the high ideals in the world but if it didn't pay off we couldn't do it.
Because we're good employers, we don't have to spend money training people all
the time; our employees stick around. If we take care of our employees, they
take care of our customers. So the customers keep on shopping.” In our experience,
Costco employees are an enthusiastic, hard-working lot who genuinely want me to
find what I need when I shop where they work. And generally speaking, I do. I certainly don't shop
for everything at Costco, just those items that I think of as “Costco items.”
For example, I can find real Reggiano Parmiggiano, the Parmesan cheese from
Parma for about half the price that it sells for at the supermarket. And if I
want to peel curls of that cheese over some killer sun-dried tomatoes, I can
find those in the grocery section; there's good imported olive oil and balsamic
vinegar there too. To make my annual batch
of Christmas Granola, I need real maple syrup and I buy it at Costco because I
can't afford to buy it anywhere else. I also find the oats, the Canola oil and
the pure vanilla extract I need at the best price in town. And the best
almonds, pecans, pine nuts and walnuts I can find anywhere. Like most items
bearing the Kirkland Signature brand, the nuts at Costco are not only less
expensive than they are anywhere else, they're better than nuts I can buy
anywhere else. I wanted to know why. “We started the
Kirkland Signature brand, [named for the company's original headquarters in
Kirkland, Washington] with some vitamins in 1992,” says Sinegal. “Whenever we can't
find a product that we want to carry at the level of quality we want, or when
the brand name is too expensive, we go out and find it, or create a superior
product and put the Kirkland brand on it.” |