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Leave town for a day or two.
Is it possible that a salad could change someone’s life? Probably not. Recently
however, I did have a salad that became the pivotal focal point for how I will
shape the menu at my restaurant when it eventually opens. I have been actively
working on Restaurant Marché for about a year, writing the business plan,
securing financing, working with landlords, designers, contractors, graphic
artists, my wife and my own internal voices to come up with a design, a menu, a kitchen
that makes sense.
Then, intrigued by an e-mail invitation to experience “Portland Perks,” I
hopped a train with my wife Betsy, checked into a hotel and went out to dinner.
I have been hearing about Cathy Whims’ swank Italian bistro for years and this
was our chance to experience it. The place was everything I imagined it would
be and more. Authentic Italian, check; pure Portland, also check;
inspirational, that too. I hesitate to use a word like inspirational when I’m
on the brink of opening my own place. I could probably just confess that it was
influential in some vague way and leave it at that. But “inspirational” is
really more like it. That “spiri-“ part refers to breath, and the place was
like a deep cleansing breath of fresh air.
Chef Whim’s place reminded me that once it’s up and running, a restaurant can
be a calm, restorative place where people are fed, nourished and entertained,
even while the staff enjoys productive, meaningful work that’s simultaneously
faithful to tradition and creative.
“Nostrana” means “ours;” or as the back of Whim’s business card puts it, “Local
is the most powerful word in the market and it is never taken in vain. In
Italian it is … nostrane, whose literal meaning is ours. TO shoppers, ours
means its better because it has traveled a short distance to market, hence its
fresher. An underlying, more emotional secondary message is that it will be
more satisfying because the taste is the comforting one of home.” – Marcella
Hazan
Well, I might add a third meaning to the word: unique to us. Take for example
Whims’ lettera d’amore to the traditional Tuscan bistecca alla firoentina. The
two-inch thick full kilo of beef is dry-aged for thirty days and tastes, not so
much of Florence as it does of Oregon. Grilled over a wood fire and seasoned
with nothing more than salt, pepper, olive oil and squeeze of lemon, it is a
revelation. Of course it’s crazy expensive ($60), but it would generously feed
a family of four. Even more expressive of this “Unique to us” definition of
Nostrana is the salad.
Inslata Nostrana is radicchio, Parmigiano, rosemary-sage croutons (Made form
leftover focaccia) and a Caesar-style dressing. Italy doesn’t even DO Caesar
salad; it’s an American salad that originated in Tijuana of all places. But
here, Caesar is both perfectly Italian and perfectly Portland. The secret
according to Whims is to soak the radicchio overnight in cold water to extract
the bitterness and crisp it up. It is quite simply a revelation.
That’s how I want food at Restaurant Marché to be; not complicated, not
necessarily unheard of, but revelatory. I want people to re-experience onion soup, reconsider steak frites,
rediscover what it is to taste something familiar that tastes better than it
ever has before. And while my diners are enjoying this kind of food, I want
them to feel relaxed and happy the way my wife and I felt under the warm barrel
ceiling of Nostrana.
Some notes about our trip. Amtrak to Portland from Seattle is a beautiful and
easy ride. The colorful and comfortable Hotel Monaco is just one of more than a
dozen downtown Portland hotels participating in the “Perks” program. MAX light
rail makes it easy to get from the train station to downtown and the perks
program includes $50 in cash upon check-in at participating hotels, which
easily covered cab fares for our entire 24 hour stay. Had we been in the mood
for shopping, we could have taken advantage of Portland’s sales tax free policy
and the big fat book of discount coupons that were given. Instead, we ambled
around town in the morning, fortified by complimentary coffee from our hotel
and some thick and incredibly delicious hot chocolate from “Cacao,” a chocolate
shop that has an outpost in the lobby of The Heathman Hotel, just a few doors
down.
We did succumb to a weird little store called Crafty Wonderland where we bought
some handmade cards to write some overdue thank-you notes, and I also fell for
some vintage cut crystal sugar and creamer sets at the Goodwill store. I’m
thinking I might use these at Restaurant Marché to remind myself of the change
in perspective I was afforded on our little overnight getaway.
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